1. Families...
The average family that listens to PRAISE 106.5 FM is 7%
larger than the national average. PRAISE 106.5 FM
listeners are 6% more likely to be married and 7% more
likely to be parents. Larger families mean greater profits
for business that target the family - oriented consumer.*
2. Women...
PRAISE 106.5 FM plays to a higher concentration of
women than all general advertising mediums (newspaper,
magazine, TV, cable, and most radio formats). Approximately
65% of the audience is female.* Women influence in excess
of 85% of purchase decisions.
3. Upscale...
These same women rank 34% above the national average for
having household incomes of over $60,000. They are 28%
more likely to have incomes over $50,000. Compared to
all women, they are number one against the five general
advertising mediums for holding major credit cards.*
According to a Yale University study, Christian listeners
are 13% more likely to fall into North America's highest
socio-economic bracket.
4. Homeowners...
PRAISE 106.5 FM listeners are 5% more likely to
own homes worth over $125,000. In addition, they rank
number one among all 5 media groups for owning single
family homes.*
5. Decision Makers...
It is a fact. With PRAISE 106.5 FM , advertisers are
more likely to reach the household's principal shopper
than with any other advertising medium.
6. Ideal Age...
58.6% of all North Americans are between the ages of
25 and 54. However, approximately 64% of PRAISE 106.5
FM listeners fall into this same bracket (9% or higher).
The average listener is 37 years old -- right in
the middle of this ideal group!
7. Education and Occupation...
PRAISE 106.5 FM listeners are 2% more likely to have
graduated from college. What's more, they are 20% more
likely than the average North American to be classified
as professionals.
8. Exclusive Audience...
This large and lucrative group cannot be reached well
with any other media. For example, they are 14% less
likely than the average North American to subscribe
to cable TV, 3% less likely to watch broadcast TV
and 4% less likely to read the newspaper.
9. Loyalty...
Best of all, PRAISE 106.5 FM women listeners rank
higher than women in all general media groups for believing
the ads they hear everyday.* This is because they
ascribe a tremendous amount of loyalty to our station.
For this reason, they support the businesses that advertise
on PRAISE 106.5 FM.
10. Results...
PRAISE 106.5 FM is a prime advertising vehicle for growing
businesses. Companies throughout the listening area
are discovering the potential of reaching this vast
pool of upscale consumers. Today, PRAISE 106.5 FM is
unsurpassed in delivering Radio's most loyal, responsive,
and exclusive audience.
*Source: Simmons Market Research Bureau, Media
and Markets. Used by permission.
